Research and development refers to all activities that companies undertake in order to innovate and develop new products and services. This is often the first stage in the development process with the aim of introducing new products and services to the market and adding them to the company's portfolio.

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Research and development are separate from most of the corporation’s operational activities. They are not usually implemented in anticipation of current profits. Instead, it is expected to contribute to the long-term profitability of the company. Research and development can lead to patents, copyrights and trademarks.

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In practice, it is not uncommon for R&D departments to be relocated to spin-off companies in a variety of organizational forms. This is where we can offer advice and development of smart strategies.